SEARCH ENGINE OPTIMIZATION
DEVELOPING AN SEO STRATEGY
There are many factors which integrate together to influence search engine rankings by Google's ever-changing algorithm. A good SEO plan takes all of these factors into consideration, on-page and off-page, and integrates them into an effective, comprehensive Marketing Plan.
This process begins with a Keyword Analysis that analyzes which words are searched most often in your industry, utilizing an industry tool known as WordTracker. Once we have a strategy in place for our targets, we begin the climb up the rankings. All of our clients receive a monthly report highlighting the progress for each one of their keywords/phrases.
ACCOUNTABILITY & REPORTING
The Search Engine Optimization industry needs transparency; probably more than most industries. Is your SEO company sending you reports highlighting your progress in the rankings? They should be.
At Sleek Web Marketing, we strongly believe that accountability is of the utmost importance when it comes to SEO, which is why we send monthly reports to our clients highlighting their progress in Google. We also monitor your website's traffic and keep you abreast of any trends. SEO firms are accountable to their clients for results, and communication is necessary to ensure that accountability.
OTHER HELPFUL VIDEOS & TIPS
SHOULD YOU TARGET YAHOO!
In addition to Google, is it also important to focus on getting found in Yahoo? The video addresses the reason Yahoo is mostly considered a non-factor in the world of Search Engine Optimization.
RECOGNIZING THE CON
The field of SEO (search engine optimization) has an abundance of snake oil salesmen. Most businesses receive regular solicitations from these individuals. How can you identify which ones are legitimate and which ones aren't?
93% of all B2B buying processes now begin with an online search. This huge paradigm shift in how people now find your business isn’t likely to experience a trend reversal anytime soon.